The world's most advanced marketing training.
Money is the ultimate tool that creates everything you own in life.
The vacations you take, hotels you stay in, your house, your car, who you meet, where your life goes - it's only limited by your bank account... but what if your bank account was unlimited?
When you have money, everything is effortless - restaurants, hotels, pilots, cars, people - everything lives to serve you - making money is the most important skill you'll ever learn.
The Education Illusion
While many of us go to school and learn some skills (engineering, construction, law, etc.), we're trained to be servants.
Would you go to work if you weren't getting paid?
If you answered anything other than "yes", they trained you for what they needed - your success, or happiness is an afterthought.
It's All About Making Money
The only barrier between you and anything in life is money - the faster you master these skills, the sooner you're successful.
We make teach advanced step-by-step strategies for effortlessly selling anything to anyone, and making money as fast as possible.
It takes less than 15 minutes, but the techniques you're about to learn are more powerful than you'll find in most $200+ programs.
Just tap the arrow in the right corner and start your free training.
When you offer the right product, at the right time, at the right price, a customer will buy your product - period.
The only question stopping you is: how do you persuade a customer you have all 3 of these things - and none of your competitors can deliver?
Being a "marketing guru" means knowing your audience better than they know themselves, and understanding the key drives that motivate them to buy.
Selling to Satisfy
When you know your customers better than they know themselves, and understand how to speak to their core desires, at such a deep level they aren't even aware they exists, it has a hypnotic effect - it's magical moment of awakening.
When they feel like someone truly "gets" them and their needs, and understands the complexities of their situation, they automatically assume that person also has the answer.
Instantly you become their guru.
So how do you reach down to your customer's core need?
Stages of Selling
You break down your customer’s need into 3 levels, ranging from out in the open, to totally unconscious and invisible.
1. Physical. What object does your customer want? A sweatshirt? Six pack abs? A romantic partner? This part is easy. You look at the physical object.
2. Social. Unless you’re selling toasters, or other necessities, people are buying your products because there’s going to be able to show off to others, and it's going to make them look better in some way.
3. Emotional. Below the physical and social, everything a person craves at a core level is emotional. This includes affection, attention, reassurance - a sense of importance in the world.
When you have a full picture of what you’re selling, you can offer people what they really want, at a much deeper level than any other marketer, instead of just the product, service, or object itself.
Your job as a marketer is to go as deep as you can, and the deeper you go, the more you communicate you understand their situation, and needs, which leads them to conclude your product is perfect for them.
Your customer will go to the next 10 sites and see hype-driven, valueless marketing, and whose product are they going to buy?
A showman's for $25, or a high quality product they know will deliver a lifetime of for $100?
In an instant, you've just persuaded your customer your product is better than your competitors, and you did it 100% subconsciously, completely outside their awareness, and with almost no effort.
Feed Their Need
Here's an example:
These clothes say, “It’s an Ashley thing. You wouldn’t understand”.
But why is Ashley buying this shirt?
There are millions of shirts out there - what makes this one "speak" to Ashley - why does she specifically crave this shirt?
Think up 3 of your own reasons first – then keep reading.
It's this emotional need you're selling to.
Got your 3 reasons?
What level were they – 1, 2, or 3?
Remember, you're feeding a need, even if it's not a necessity - you're fulfilling an emotional craving for an unmet (or undermet) need.
The secret trick here is, the level 1 need (a shirt) has nothing to do with why this person is making this purchase.
Yet 99% of marketers will sell on the first level, and by doing that they're actually selling her the wrong product, disconnecting with her, and costing themselves the sale.
Ashley isn't buying "clothes" - she's buying an idea - a statement about her own identity.
This entire process happens subconsciously - outside her awareness.
Why We Buy
“It’s an Ashley thing” suggests superiority, based on nothing more than a name (which is ridiculous), but this superior feeling is unconscious, the critical conscious mind doesn't come into play.
It suggests all Ashleys have some universal characteristic that makes them better than the rest of society.
This shirt is allows her to express her greatness, and feed her subconscious need to feel important, so Ashley feels proud wearing it - that is what you're selling.
It communicates 3 things Ashley's ego subconsciously wants to possess...
1. It implies exclusivity. “You wouldn’t understand” plays off our universal desire to both be unique, and that this uniqueness is expressed through something positive about us that make us better than others.
2. We’re narcissistic. When Ashley can run around going, “I’m an Ashley, you would understand”, it makes her feel unique, with her own mind, as an individual and, as a result, makes her feel good and special.
3. It feeds the ego. A large percentage of people have less than astounding self-esteem. Seeing a person’s own name on their shirt, and saying "you're unique and special" subconsciously feeds their need for affection.
If you were selling this shirt, you sell the person feeling good about their identity.
You're selling a product to make her feel good about herself, and proud of who she is.
You subconsciously are selling, “You’re an Ashley, you should be proud, out off billions of people, there's only a handful of you the entire world”
The power in this, is that you’re marketing at the 3rd level of depth - there's millions of shirts, but she's buying the idea this particular product conveys.
99% of marketers are marketing these clothes at the 1st level – physical – saying, “this shirt is 100% cotton and durable”, making it just like everything else.
Buying this shirt in no way makes Ashley feel special, like she matters, like an individual, or gives her what she actually wants (unless of course she really is excited by a desire for cotton and polyester).
Go back to your marketing, or look at others’ for practice, and look for ways you can take your rapport with your customers, and closeness of communication even deeper.
Setting up the Sale
Once know how to tap into your customer's core desire, the next step is to design a powerful headline.
Your headline determines the entire fate of the situation in 1 second - if they decide you're qualified to solve their situation, and understand them, they'll keep reading - if not, they leave.
A poorly designed headline will cost you up to 98% of your sales - one headline can make or break an entire business.
Remember, your customer is on your page for one reason - they want a solution fast, and you need to let them know you're the only guru who can give it to them.
There are 3 steps to a strong headline.
1. They're getting what they want quickly and effortlessly.
2. Your customer needs to know you're the most qualified expert in the world.
3. What they're going to get from reading your page, and why it's worth their time.
Missing just one of these steps will destroy your chance of making a sale, and this entire process happens subconsciously in less than a second - you must get all the steps perfect.
Tap the arrow in the right corner, take my "Headline Design" workshop, and master my scientific blueprint for crafting a perfect headline.
10+ hours of the world's most advanced marketing training:
iMarketing Mp3 - www.ChrisNosal.com/imarketing
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If you've read marketing books all the way back to the 1950s, you know your job is to "sell a solution to a problem."
Just like a compelling magazine headline, an effectively executed headline has the power to make or break the sale in seconds.
You need a compelling promise that makes it worth their time to keep reading.
The Marketing Mirror
When your customer lands on your page, your headline needs to be a mirror to their problem.
At this stage, your customer is trying to quickly scroll through a list of search results or products, looking for that perfect headline that tells them the content is going to solve every problem they have.
This means your headline needs to be specific.
For example, let's say I'm writing about social anxiety and making friends:
I can say:
"Learn how to make friends and overcome shyness using my proven system!"
"If you can never think of anything to say to start a conversation, feel that worthlessness in your chest, and feel like others were just born with some magical gift that you don't have, in the next 60 seconds you're going to learn a formula to know the perfect thing to say to anyone, in any situation"
Granted, that's a long headline, but short enough you can read it in under 15 seconds, and if someone's desperate for a solution to a lifelong problem, which one is going to get the sale?
You immediately know this person understands your needs, what you're feeling, and from this you can conclude, much more than the other headline, they're most likely to have the answer to your problem.
In fact, just as a side note, that was a personal, real-life example from my own experiences growing up.
Power. Product. Position.
Whenever you look at a piece of marketing, ask yourself this:
When my customer sees sales page, do they see exactly the same image of their future as I do?
Here's an example taken from a website:
"Attract all the wealth, love, happiness, and health you desire."
In the same way a person ignores an article or magazine headline that isn't relevant to their interests, they're going to ignore a message if they don't see any value (for themselves) in sticking around.
I feel like I'm about to meet hear from some snake oil salesman who only wants my money, and will say and do anything to get it.
This headline promises everything, yet nothing at the same time...
I have no reason to trust them, believe they care, can help me, and no reason to believe I'll benefit from sticking around- so I bounce.
I have no idea what their product is, why I'd want it, or what I'll get from stopping not read their page.
It doesn't promise any real world results, or benefits, or give any reason to buy the product - they have a vague idea of what they're doing.
I don't even know what their topic is - they're promising all things to all people, but communicate they have no ability or expertise to deliver anything to anyone.
If you see two headlines:
1. Attract all the health you desire.
2. Get rock hard six-pack abs.
You're going to go with the product that's specifically for you.
By trying to be all things to all people, they push everyone away.