Free tips and techniques for creating content that turn customers into cash.
If you were suddenly free to spend your day doing anything, what would you be doing right now?
Imagine spending your whole doing whatever you want, coming home, and finding $4,000 has been put in your bank account EVERY DAY.
How would that one moment change your life?
If you're serious about transforming your life, there are only 2 questions you must answer:
1. Do I believe I can get there?
2. How do I get there?
The first question is pretty straightforward, the 2nd is a little more tricky, yet incredibly simple.
What's in it for me?
If your customer reads all your content, but gets to that order form, and doesn't click "buy", nothing else matters - you've lost EVERYTHING.
It doesn't matter how good your product is, how much time you spent building it, or how much you want to help others.
Better copywriting means much more MONEY...
You sell your product for a higher price, sell more copies of your product at this higher price, and every part of your life is transformed instantly by the money you make.
The magical money making skill.
The only skill you need is to know what to say to persuade people to purchase your products.
The deeper you dig in your customer's head, the more easily you can pick out the perfect thing to say to sell anyone anything.
This is the most advanced copywriting training course in the world, and you're going to learn it FREE.
Most people aren't ready for material this advanced - if you aren't serious I leave NOW.
If you are serious, tap the arrow in the right corner to start your free copywriting course, and discover the techniques to sell anything to anyone.
Why we buy.
When you present the right product, at the right moment, for the right price, your customer purchases your product- period.
But what do you say to convince customers you have everything they need, and are the only guru who can give them what they need?
Being a "marketing guru" means knowing your audience better than anyone else, and understanding what drives their behavior (in this case an urge to purchase your product) at the deepest level.
In the Why We Buy workshop you discover:
The 3 things every customer subconsciously wants, and how to make your product look like the most valuable option out there
Why selling the wrong part of your product costs you up to 99% of your sales, and millions in sales, and how to sell correctly
How to use your headline to capture your customer's attention, and what to say to have them hanging on your every word
When a person feels like someone else knows more about their situation than they do, they ASSUME that is an expert, something sets off in their brain which says, "this person knows more about this than me, if I want my problem solved, I need to listen to every word they say".
Instantly, you become their new GURU.
So how do you figure out what your customer really wants to buy, and what "x factor" motivates them to pay for your product?
Stages of Selling
You start by breaking down your customer’s need into 3 levels - ranging from out in the open, to totally unconscious and invisible:
1. Physical. What object does your customer want? A sweatshirt? Six pack abs? A romantic partner? This part is easy. You look at the physical object, and describe its benefits (it's comfortable, soft, etc.).
2. Social. People are buying your products because there’s going to be able to show off to others, and want some social advantage, and it's going to make them look better in some way.
3. Emotional. Below the physical and social, is the emotional outcome driving both those desires. Why do they want 6 pack abs? To be admired. Why do they want to be admired? They crave affection, attention, reassurance - a sense of worth in society.
Many marketers only approach the first level, which is the weakest, because that's all they're aware of - knowing this information is going to make your marketing THOUSANDS of time more effective than theirs.
When you have a complete picture of what you’re selling, you can connect with what your customer's core desire, at a much deeper level than any other marketer.
For example, if their core need is affection, and that affection comes from attention from others, and the attention from others comes through six-pack abs, you sell them the idea of how six-pack abs will give them attention, and others will love and admire them.
Customers want to be around a person who understands them, they feel a connection with, is an expert, will consistently deliver the best answers, and can solve their problems.
They want a reliable person they can TRUST.
Then price - do they want a program that looks like it will deliver bland results for $25, or a Mercedes-level product they know will deliver everything they could ever want for $100?
In an instant, you've just persuaded your customer your product is better than your competitors, and did it 100% subconsciously, completely outside their awareness, and virtually no effort.
Feed Their Need
Here's an example:
These clothes say, “It’s an Ashley thing. You wouldn’t understand”.
But why is Ashley buying this shirt?
There are millions of shirts out there - what makes this one "speak" to Ashley - why does she specifically crave this shirt?
Think up 3 of your own reasons first – then keep reading.
It's this emotional need you're selling to.
Got your 3 reasons?
What level were they – 1, 2, or 3?
99% of people will sell to the product - the shirt - they'll try to convince the customer of the quality of the cotton, how comfortable it is, or the polyester - all the things your competitors have.
You're filling a human's deeper craving for an unmet (or undermet) need (affection, importance, love, etc.)
By failing to understand what your customer is buying, and why they're buying your product - you're selling the wrong part of your product.
Ashley isn't buying a shirt - if you're selling a shirt, the customer is going to leave, because that's not what she's buying.
If you try to sell her a shirt, there's an instant disconnect, she doesn't see any value in your product, and leaves.
So what is she buying?
She's buying the idea that she is important - and the feeling of worth that goes along with this.
Why We Buy
“It’s an Ashley thing” suggests superiority, based on nothing more than a name (which is ridiculous), but this superior feeling is unconscious - the critical conscious mind doesn't come into play.
It suggests all Ashleys' have some universal characteristic that makes them better than the rest of society - it says, "I'm an Ashley, I'm special" without directly saying it.
This shirt is allows her to feed her subconscious need to feel important, so Ashley feels proud wearing it - that is what you're selling.
It communicates 3 things Ashley's ego subconsciously wants to possess...
1. It's exclusive. “You wouldn’t understand” plays off our universal desire to both be unique, and that this uniqueness is expressed through something positive about us that make us better than others.
2. It's narcissistic. When Ashley can run around going, “I’m an Ashley, you would understand”, it makes her feel unique, with her own mind, as an individual and, as a result, makes her feel good and special.
3. It feeds her ego. A large percentage of people have less than astounding self-esteem. Seeing a person’s own name on their shirt, and saying, "you're unique and special" subconsciously feeds their need for affection.
If you were selling this shirt, you sell the person feeling good about their identity.
The power in this, is that by selling to her 3rd level desire, and you maintain this connection with your customer's real need, they're going to pay attention, and ultimately buy.
Buying an ordinary shirt in no way makes Ashley feel special, like she matters, like an individual, or gives her what she actually wants.
Go back to your marketing using this formula, and ask yourself what your customer is really after on a mental level from acquiring your product.
When you can sell a customer on such a deep level it's exactly what they want, but a need they're not even aware of themselves, and you are, they look at you as their guru - a teacher - and will be unable to go with anyone else but you.
Connecting With Your Customer
Once know how to tap into your customer's core desire, now it's time to design a powerful headline.
There is NOTHING more important than your headline - it determines the entire situation instantly.
If your customer decides you can help them, they say - if they feel like you're just going to try and sell something, they leave.
Your customer is on your page for one reason - they want a solution fast, and you need to let them know you're the only guru who can give it to them.
A poorly designed headline will cost you up to 98% of your sales - one headline can make or break an entire business.
There are 3 key messages to communicate to a strong headline:
1. You're the most qualified expert in the world.
2. They're getting what they want quickly and effortlessly.
3. What they're going to get from reading your page, and why it's worth their time.
Missing just one of these destroys your chance of making a sale. This entire process needs to happen with zero mistakes in less than a second.
To continue, tap the arrow in the right corner, and take my "Headline Design" workshop.
10+ hours of the world's most advanced marketing training:
In an instant, your headline has the power to either capture someone's attention, or push them away for ever.
It all comes down to what your SAY in this critical 1/2 second.
At this stage, your customer will see at least 10 products that look like yours - looking for who can deliver EXACTLY what they want, in the fastest, most effortless way possible, at the most affordable price.
You need a promise that makes it worth their time to stick around and listen to you.
In the Headline Design workshop you discover:
Why most marketers sabotage themselves (and don't even know they're doing it), and how to avoid this one critical mistake
The 3 things your customer wants to know in order the first second they land on your website, and how to communicate the perfect headline
The most important element of your marketing (screw this one thing up it blows you the whole sale before you even begin)
Initiate the Interaction
Here's a headline example (taken from a real website):
"Attract all the wealth, love, happiness, and health you desire."
Our brains are subconsciously searching for things that are valuable for us, and are going to help us take our lives to the next level.
In the same way a person ignores an article or magazine headline that isn't relevant to their interests, they're going to ignore a message if they don't see any value (for themselves).
If a product claims to bring you "wealth, love, happiness, and good health", the author is claiming to be an expert on everything.
But the author offers no expertise, no evidence they understand your situation, or that they're offering any benefit by sticking around and reading their page.
I feel like I'm about to be pitched a product from someone who knows nothing about anything, and is just using hype to take your money.
This headline promises everything, yet nothing at the same time...
I have no reason to trust them, believe they care, can help me, and no reason to believe I'll benefit from sticking around - so I leave.
I have no idea what their product is, why I'd want it, or what I'll get from stopping not read their page.
It doesn't promise any real world results, or benefits, or give any reason to buy the product - they have a vague idea of what they're doing.
If you see three headlines:
1. Attract all the health you desire.
2. Get rock hard 6-pack abs.
3. In the next 5 minutes, you're going to have a scientifically proven technique for developing 6-pack abs in under a week.
Now imagine you're selling the same product with all 3 - only the marketing (the image to the customer) has changed.
Who is going to hold your customer's attention, and who is going to get the most sales the quickest?
You already know the answer deep down inside.
You're going to go with the product that's specifically for you.
By trying to be all things to all people, they push everyone away.
Design an Effective Headline
This means your headline must be specific.
Whenever you examine at a piece of marketing, ask yourself this:
When my customer sees sales page, do they see exactly the same outcome in their mind as I do?
For example, if you're telling them "lose weight", and you imagine 6-pack abs, toned lean muscles, and low body fat - translate the exact image in your mind into the physical description you're giving them.
You want your image so descriptive, if you told the end result your customer will walk away with to me, I would see the EXACT same person you're seeing.
When a customer lands on your page, there are 3 things they are subconsciously looking for from your page:
1. Your benefit is for them. Your product is specifically for them. This means if they want six-pack abs, your content delivers six-pack abs.
2. You're most qualified to do what you're doing. You show them you're an expert on your subject. They need to perceive you as the most knowledgeable person on the planet.
3. You give them a reason to read. Your customer wants to know what they'll get from reading your page - why it's worth their time to stop and view the rest of your content.
If you can deliver these 3 things, they'll be motivated to stick around, and read your page - if they don't believe you can deliver, they leave, and you lose a sale.
Once you understand what your customer wants, you translate your customer's desires into a real-world headline.
Real World Results
Now that you've learned the foundational material, it's time to translate what you know into the real world, and break these down 1-by-1:
1. Your benefit. This should be a real-world benefit that is scientific and specific.
This means your promise should offer numerical, real-world results - you should promise a real result they can feel, or hold in their hand ("six-pack abs" not "health").
For example, "How to lose 10 pounds and get a flat stomach in 15 days" tells them what the product will do for them.
But how can they trust you're an expert, and you're telling them the truth, and not just another person trying to sell a crap product that won't help them (the only barrier stopping them from buying)?
2. Your qualification. Show why you're better than anyone else, and more qualified to teach your information.
Unlike college degrees, or work experience, this doesn't even have to be a real "qualification" - it just says you're more researched and knowledgeable on your top than anyone else.
It can be something as simple as, "Following 5 years of research, this breakthrough reveals how to lose 10 pounds and get a flat stomach in 15 days."
But what if they still doubt you? You reel them in by offering them FREE PROOF if they keep reading.
3. Your Reason to read. This is your customer's reason for reading your page - you're telling them what they're going to get by continuing reading.
An example would be, "Following 5 years of research, this breakthrough reveals how to lose 10 pounds and get a flat stomach... on this page you're going to learn what 5 foods to eat to skyrocket your metabolism."
Again, it's the combination of all 3 elements and all 3 levels that fill in all the gaps your customer instantly needs to feel comfortable with you and your content, and want to hear the rest of what you have to say, because of how it benefits them.
The Marketing Mirror
To tie everything together, let's take one final example:
I'm writing about social anxiety, and making friends.
My customer wants to know I've been there, I can relate to their situation, and reading my page will move them toward a solution.
I can say:
"Who else wants to learn how to make friends and overcome shyness using my proven system!"
"If you can never think of anything to say to start a conversation, feel that worthlessness in your chest, and feel like others were just born with some magical gift that you don't have, in the next 60 seconds you're going to learn a formula built on 80 years of research that reveals how effortlessly to know the perfect thing to say to anyone in any situation."
It's a long headline, but short enough you can read it in under 15 seconds, and if someone's desperate for a solution to a lifelong problem, which one is going to get the sale?
You immediately know this person understands your needs, what you're feeling, and from this you can conclude, much more than the other headline, they're most likely to have the answer to your problem.
In fact, just as a side note, that was a personal, real-life example from my own experiences growing up.
Once you've got a powerful headline in place, and capture their attention, it's time to create compelling content that keeps their interest and attention... but there's a deeper goal in compelling content:
When you have compelling content, you can overcome every objection that would stop your customer from buying, and give them every reason to buy your product.
Once you master this skill, then making a whole lot of sales, even with just a little traffic, becomes as easy as breathing.
Next, tap the arrow in the right corner to take your skills even further by taking my Content Creation workshop.
10+ hours of the world's most advanced marketing training:
After you design a powerful headline, you need to follow it up with an even more amazing 2nd act - your content.
Whether it's customers, number of sales, profits per day, or advertising to affiliate partners who work with you, nothing will have a more powerful effect on the growth of your business than clear content.
With your copy, your job is to create a complete communication for your customer of what your product is going to do, and why it's the best possible option out of everything they look at.
The goal of clear content is to overcome every objection that would stop your customer from buying, and mentally lead them to the point where the perceived benefit far outweighs the perceived risk.
And they see the price as ridiculously affordable when compared to the value they get in return.
In the Content Crafting workshop you discover:
How to create content that is scientifically structured to eliminate fear, insecurity, or doubt your customer has about buying, and put your customer in a state where your product is the only solution that can solve their problem
How two identical products can be released, one can make millions, and the other doesn't make a single sale, and how to make sure your product fulfills your customer's fantasy better than your competitors
How to combine everything you've learned in the previous sessions and turn it into unstoppable content that makes cash
Creating Content that Captures Attention
Since customers online are already looking for what you offer, the only thing stopping them from buying is an objection to one of 3 things- your content eliminates all these objections, leaving only the confidence in their purchase.
The purpose of great content is to achieve 3 objectives:
1. Engaging and maintaining their attention
2. Educate them about your product and sell it as the solution
3. Eliminate all objections that stop them from buying
Your customer mentally goes through a very specific process when making a decision, and you must understand this in order to be able to create the most powerful marketing possible.
In order to make the sale, you need to be able to communicate a complete idea, and you must overcome your customer's objections in a very specific order.
When designing content, there are 3 things your customer needs to know before they feel comfortable buying your product:
Why, what, and how.
First you need to educate your customer on why your product can help them - the benefits they're going to get, and pain they'll avoid by listening to what you have to say.
Second, you educate them on what your product is - you show them why you're qualified to teach them, and introduce the blueprint for how your product is going to deliver results.
Third, you educate them on how to go out into the world and apply this information.
Throughout this example, I'm going to pretend I'm selling you a GPS - it shows you how to get navigate roads and streets.
You don't want to buy one based on that description.
I'm going to show you a scientific formula for selling the same product with maximum persuasion.
First, your customer is asking themselves:
"Why should I listen to this person? how is this content going to help me? Is this person even interested in helping me, or just trying to sell something?"
This is the salesman stage, where you're persuading them of the value of you and your product.
Your customer needs to know why they should care, or read your content, and your job is to make connections between your material, the benefit they get from taking time to read your page.
You're telling them why your product is such a miracle, all the great things they'll get, how it will erase all their fears, and what they'll move toward by learning this information.
An example of this is:
"If you don't have a map, you're not going to know how to get to your destination, get lost trying to find your way to places the fastest way possible.
Imagine missing a doctor's appointment, and having to deal with 2 hours on the phone trying to reschedule, because you took a wrong turn, or weren't able to get there on time - is it worth $50 to avoid the hassle?
Imagine the tears in your child's eyes when you miss your child's soccer game, because you couldn't find your way to the school - is that worth another $25?
Then, imagine the joy on his face when you show up smiling and show him how proud you are, all because you had a GPS"
You're selling what your customer is going to gain from your product, and what they're going to avoid by not investing in it.
Second, once your customer knows what your product will do for them, they want to know how it works, and how it's going to deliver the benefits they want.
This is the stage where you transition from being a salesman to showing you're a true expert, and can walk the walk on your product.
This is the super scientific stage, where you eliminate all the hype, and focus on a description of what your product is going to do for them.
This is the stage where you convince your customer of all they hype - they know you know the facts and walk the walk, and deliver on all the promises you initially made.
In this stage, you want to present charts, facts, theories, data etc. about why your product is the best to persuade their logical mind, and eliminate skepticism .
An example of this is:
"If you have a map of step-by-step directions, you can find your way anywhere instantly, imagine being able to go anywhere in the country knowing exactly what turns to take, avoiding all traffic and construction, because the computer detects traffic and makes sure you're sent on the fastest route possible."
You explain what your product is (automated verbal direction delivery system), and how your solution relates back to thewhy (you can effortlessly get anywhere you want to go as fast as possible).
Once you've grabbed their attention,the 3rd step is to show them how to go out and use the technique, and translate the product into results.
Third, now that you've grabbed their attention, and persuaded them of your expertise, you need to make it worth their while for reading by giving them the answer to "how do I do it?"
At this stage, your customer wants a step-by-step procedure, recipe, and process - how they can take out into the world and apply their new insights to the real world to get real result.
You're selling a small taste of how your product will benefit their life on a much larger scale if they purchase it, by giving them a real-world demonstration.
An example of this:
"Go out right now, turn left, in one km down the road turn left, take a right at the first set of lights, then arrive at your destination."
Imagine being able to go anywhere in the country knowing exactly what steps to take, and how easy it would be to get anywhere you want as fast as possible, and never get lost again.
Once you understand why your customer is buying, how to craft your headline, and how to construct incredible content, your next step is learning the biggest mistakes most marketers make, so you can make sure you avoid them.
Next, you're going to learn the secret to total mastery of anything, including the "x factor" that is the difference between a business that succeeds, and a business that fails.
Over 10 hours of the most advanced marketing training in the world: