The biggest secret t success in marketing is how much your reader TRUSTS you. It's NOT the length of your sales letter, whether you use video or audio, or any of the immediate factors on your page; these things do enhance the results, but if a person thinks you're lying or "just trying to get in their wallet" they're going to not trust anything you say. The Great Paradox of Marketing We battle ... [keep reading]
I just got back from a 3-day vacation in New York with a friend, and while we were there he suggested going to a strip club. Aside from agreeing upon the superficial nature of strip clubs (the people only care about making money), there were a lot of things I learned from watching how the club itself was set up. While I don’t condone the ethics of the way these methods are used (the manipulation ... [keep reading]
One of the most common mistake many marketers (including large corporations) makes, is focusing more on how to beat their competition, what their competition is doing, and how to make themselves look like God’s gift to the world (while being mediocre), rather than focusing on the CUSTOMER who buys their products, and on how to give them what they’re looking for. In the early 2000s, when the ... [keep reading]
If you see marketing ANYWHERE, there's a 99.9% chance it looks like this: Or Is this effective? At one time it was, when 4 or 5 people were using these methods... but now you just blend in with all the other hype and noise. For example, when you read this "marketing", do you feel like if you enter your email this person will focus on helping you, or their first priority is just ... [keep reading]
"Don't let failure stop you. It's part of the process of winning; fail your way to success, learn from your mistakes, and keep moving." There is a disease that many of us grow up with, and the crazy part is we weren't born with it, but once we catch it, it can literally destroy our dreams, our happiness, our  potential, and our LIVES. This disease is called FEAR OF FAILURE. Most of us catch ... [keep reading]
"I honestly think it is better to be a failure at something you love than to be a success at something you hate." Recently I did a guest post on another blog on Apple's Marketing Strategies, and one of the comments I received was this (it paraphrases a mindset about marketing I frequently hear): "I think internet marketing is less about tapping into the emotions of a customer than into their desires, ... [keep reading]