The world's most advanced marketing training.

Money is the ultimate tool that creates everything you own in life.
The vacations you take, hotels you stay in, your house, your car, who you meet, where your life goes - it's only limited by your bank account... but what if your bank account was unlimited?
When you have money, everything is effortless - restaurants, hotels, pilots, cars, people - everything lives to serve you - making money is the most important skill you'll ever learn.
The Education Illusion
While many of us go to school and learn some skills (engineering, construction, law, etc.), we're trained to be servants.
Would you go to work if you weren't getting paid?
If you answered anything other than "yes", they trained you for what they needed - your success, or happiness is an afterthought.
It's All About Making Money
The only barrier between you and anything in life is money - the faster you master these skills, the sooner you're successful.
We make teach advanced step-by-step strategies for effortlessly selling anything to anyone, and making money as fast as possible.
It takes less than 15 minutes, but the techniques you're about to learn are more powerful than you'll find in most $200+ programs.
Just tap the arrow in the right corner and start your free training.
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Why we buy.

When you offer the right product, at the right time, at the right price, a customer will buy your product - period.
The only question stopping you is: how do you persuade a customer you have all 3 of these things - and none of your competitors can deliver? 
Being a "marketing guru" means knowing your audience better than they know themselves, and understanding the key drives that motivate them to buy.
Selling to Satisfy
When you know your customers better than they know themselves, and understand how to speak to their core desires, at such a deep level they aren't even aware they exists, it has a hypnotic effect - it's magical moment of awakening.
When they feel like someone truly "gets" them and their needs, and understands the complexities of their situation, they automatically assume that person also has the answer.
Instantly you become their guru.
So how do you reach down to your customer's core need?
Stages of Selling
You break down your customer’s need into 3 levels, ranging from out in the open, to totally unconscious and invisible.
1. Physical. What object does your customer want? A sweatshirt? Six pack abs? A romantic partner? This part is easy. You look at the physical object.
2. Social. Unless you’re selling toasters, or other necessities, people are buying your products because there’s going to be able to show off to others, and it's going to make them look better in some way.
3. Emotional. Below the physical and social, everything a person craves at a core level is emotional. This includes affection, attention, reassurance - a sense of importance in the world.
When you have a full picture of what you’re selling, you can offer people what they really want, at a much deeper level than any other marketer, instead of just the product, service, or object itself.
Your job as a marketer is to go as deep as you can, and the deeper you go, the more you communicate you understand their situation, and needs, which leads them to conclude your product is perfect for them.
Your customer will go to the next 10 sites and see hype-driven, valueless marketing, and whose product are they going to buy?
A showman's for $25, or a high quality product they know will deliver a lifetime of for $100?
In an instant, you've just persuaded your customer your product is better than your competitors, and you did it 100% subconsciously, completely outside their awareness, and with almost no effort.
Feed Their Need
Here's an example:

ash-thing

These clothes say, “It’s an Ashley thing. You wouldn’t understand”.
But why is Ashley buying this shirt?
There are millions of shirts out there - what makes this one "speak" to Ashley - why does she specifically crave this shirt?
Think up 3 of your own reasons first – then keep reading.
It's this emotional need you're selling to.

Got your 3 reasons?
What level were they – 1, 2, or 3?
Remember, you're feeding a need, even if it's not a necessity - you're fulfilling an emotional craving for an unmet (or undermet) need.
The secret trick here is, the level 1 need (a shirt) has nothing to do with why this person is making this purchase.
Yet 99% of marketers will sell on the first level, and by doing that they're actually selling her the wrong product, disconnecting with her, and costing themselves the sale.
Ashley isn't buying "clothes" - she's buying an idea - a statement about her own identity.
This entire process happens subconsciously - outside her awareness.
Why We Buy
It’s an Ashley thing” suggests superiority, based on nothing more than a name (which is ridiculous), but this superior feeling is unconscious, the critical conscious mind doesn't come into play.
It suggests all Ashleys have some universal characteristic that makes them better than the rest of society.
This shirt is allows her to express her greatness, and feed her subconscious need to feel important, so Ashley feels proud wearing it - that is what you're selling.
It communicates 3 things Ashley's ego subconsciously wants to possess...
1. It implies exclusivity. “You wouldn’t understand” plays off our universal desire to both be unique, and that this uniqueness is expressed through something positive about us that make us better than others.
2. We’re narcissistic. When Ashley can run around going, “I’m an Ashley, you would understand”, it makes her feel unique, with her own mind, as an individual and, as a result, makes her feel good and special.
3. It feeds the ego. A large percentage of people have less than astounding self-esteem. Seeing a person’s own name on their shirt, and saying "you're unique and special" subconsciously feeds their need for affection.
If you were selling this shirt, you sell the person feeling good about their identity.
You're selling a product to make her feel good about herself, and proud of who she is.
You subconsciously are selling, “You’re an Ashley, you should be proud, out off billions of people, there's only a handful of you the entire world”
The power in this, is that you’re marketing at the 3rd level of depth - there's millions of shirts, but she's buying the idea this particular product conveys.
99% of marketers are marketing these clothes at the 1st level – physical – saying, “this shirt is 100% cotton and durable”, making it just like everything else.
Buying this shirt in no way makes Ashley feel special, like she matters, like an individual, or gives her what she actually wants (unless of course she really is excited by a desire for cotton and polyester).
Go back to your marketing, or look at others’ for practice, and look for ways you can take your rapport with your customers, and closeness of communication even deeper.
Setting up the Sale
Once know how to tap into your customer's core desire, the next step is to design a powerful headline.
Your headline determines the entire fate of the situation in 1 second - if they decide you're qualified to solve their situation, and understand them, they'll keep reading - if not, they leave.
A poorly designed headline will cost you up to 98% of your sales - one headline can make or break an entire business.
Remember, your customer is on your page for one reason - they want a solution fast, and you need to let them know you're the only guru who can give it to them.
There are 3 steps to a strong headline.
1. They're getting what they want quickly and effortlessly.
2. Your customer needs to know you're the most qualified expert in the world.
3. What they're going to get from reading your page, and why it's worth their time.
Missing just one of these steps will destroy your chance of making a sale, and this entire process happens subconsciously in less than a second - you must get all the steps perfect.
Tap the arrow in the right corner, take my "Headline Design" workshop, and master my scientific blueprint for crafting a perfect headline.

10+ hours of the world's most advanced marketing training:
iMarketing Mp3 - www.ChrisNosal.com/imarketing
Skype Training - www.ChrisNosal.com/skypesession
 

Headline design.

If you've read marketing books all the way back to the 1950s, you know your job is to "sell a solution to a problem."
Just like a compelling magazine headline, an effectively executed headline has the power to make or break the sale in seconds.
You need a compelling promise that makes it worth their time to keep reading.
The Marketing Mirror
When your customer lands on your page, your headline needs to be a mirror to their problem.
At this stage, your customer is trying to quickly scroll through a list of search results or products, looking for that perfect headline that tells them the content is going to solve every problem they have.
This means your headline needs to be specific.
For example, let's say I'm writing about social anxiety and making friends:
I can say:
"Learn how to make friends and overcome shyness using my proven system!"
Or:

"If you can never think of anything to say to start a conversation, feel that worthlessness in your chest, and feel like others were just born with some magical gift that you don't have, in the next 60 seconds you're going to learn a formula to know the perfect thing to say to anyone, in any situation"

Granted, that's a long headline, but short enough you can read it in under 15 seconds, and if someone's desperate for a solution to a lifelong problem, which one is going to get the sale?
You immediately know this person understands your needs, what you're feeling, and from this you can conclude, much more than the other headline, they're most likely to have the answer to your problem.
In fact, just as a side note, that was a personal, real-life example from my own experiences growing up.
Power. Product. Position.
Whenever you look at a piece of marketing, ask yourself this:
When my customer sees sales page, do they see exactly the same image of their future as I do?
Here's an example taken from a website:
"Attract all the wealth, love, happiness, and health you desire."
In the same way a person ignores an article or magazine headline that isn't relevant to their interests, they're going to ignore a message if they don't see any value (for themselves) in sticking around.
I feel like I'm about to meet hear from some snake oil salesman who only wants my money, and will say and do anything to get it.
This headline promises everything, yet nothing at the same time...
X symbolI have no reason to trust them, believe they care, can help me, and no reason to believe I'll benefit from sticking around- so I bounce.
X symbolI have no idea what their product is, why I'd want it, or what I'll get from stopping not read their page.
X symbolIt doesn't promise any real world results, or benefits, or give any reason to buy the product - they have a vague idea of what they're doing. 
I don't even know what their topic is - they're promising all things to all people, but communicate they have no ability or expertise to deliver anything to anyone.
If you see two headlines:

1. Attract all the health you desire.

2. Get rock hard six-pack abs.

You're going to go with the product that's specifically for you.

By trying to be all things to all people, they push everyone away.

How to Design a Headline
When a customer lands on your page, there are 3 things they are subconsciously looking for from your page.
If you can deliver these 3 things, they'll be motivated to stick around and read your page - if you can't, they leave, and you lose a sale.
When a customer lands on your page trying to solve a problem, they're subconsciously asking themselves:
1. Will this page give me the information I'm looking for?
2. Is this person is an expert on their topic?
3. Does this page offer value - what will I have gained by reading this page?
The most important thing to remember about your customer is they already want what you're selling - you don't need to convince them to buy.
What they need to know is you are the right person to help them.
If a product claims to bring you "wealth, love, happiness, and good health", the author is claiming to be an expert on everything, but show no knowledge of anything, nor are they offering benefit to be gained from taking time to stop on their page.
Take Your Headline Seriously
Your headline is going to capture the attention of your customer - if you can't capture their attention, you can't offer them your product, and if you can't offer your product, you can't close the sales.
In response to the 3 questions they're asking themselves, there are 3 things you need to let them know in a strong headline:
1. Your benefit is for them. Your product is specifically right for them. This means if they want six pack abs, your product promises six pack abs.
2. You're most qualified to do what you're doing. You show them you're an expert on your subject. They need to perceive you as the most knowledgeable person on the planet.
3. You give them a reason to read. Your customer wants to know what they'll get from reading your page - why it's worth their time to stop and view the rest of your content.
Once you understand what your customer wants, you apply your customer's desires into a real-world headline.
Real World Results
I'm going to break down these 3 levels because, when applied correctly, they are guaranteed to skyrocket the success of your marketing - let's look at them each in-detail:
1. Your benefit. This should be a real-world benefit that is scientific and specific.
This means your promise should offer numerical, real-world results - you should promise a real result they can feel, or hold in their hand ("six pack abs" not "health").
For example, "How to lose 10 pounds and get a flat stomach in 30 days"
2. Your qualification. Show why you're better than anyone else, and more qualified to teach your information.
Unlike college degrees, or work experience, this doesn't even have to be a real "qualification" - it just says you're more researched and knowledgable on your top than anyone else.
It can be something as simple as, "Following 5 years of research, this breakthrough reveals how to lose 10 pounds and get a flat stomach in 30 days."
3. Your Reason to read. This is your customer's reason for reading your page - you're telling them what they're going to get by continuing reading.
An example would be, "Following 5 years of research, this breakthrough reveals how to lose 10 pounds and get a flat stomach... on this page you're going to learn what 5 foods to eat to skyrocket your metabolism."
Again, it's the combination of all 3 elements and all 3 levels that fill in all the gaps your customer instantly needs to feel comfortable with you and your content, and want to hear the rest of what you have to say, because of how it benefits them.
Once you've got a powerful headline in place, and have their attention, compelling content is what's going to draw them in, keep them, and ultimately close the sale.
Just like everything else, there's an exact science to compelling content creation, and it comes down to overcoming every one of your customer's objections.
Tap the arrow in the right corner to start your content creation workshop...

10+ hours of the world's most advanced marketing training:
iMarketing Mp3 - www.ChrisNosal.com/imarketing
Skype Training - www.ChrisNosal.com/skypesession
 
 

Creating content.

Whether it's for your customers, your sales sheets, or if you have affiliate partners who work with you, you want everyone's job to be as effortless, smooth, and profitable as possible.
This means doing things in the most powerful way possible every step of the way.
When you write great content that really connects with your customer, everything else becomes a thousand times easer, and your sales can improve by as much as 500% instantly.
Everything starts with an intelligently constructed piece of content.
After your headline, the purpose of great content is to achieve 3 objectives:
1. Maintain your customer's attention
2. Educate them about your product and sell your solution
3. Eliminate all objections stopping them from buying
In short, content is just well-structured communication.
It's letting people know why your product is the best, you're an expert on your topic, and why your product is irreplaceable.
But in order to make the sale, you need to be able to communicate a complete idea.
Remember how I said this program is about eliminating barriers that are stopping you from success, and get you to your results as fast as possible with the information on this page?
The only thing stopping you from selling is closing your customer's objections (eliminating all the thoughts or doubts in their mind that would stop them from buying).
This means beliefs about price, product quality, you, your business, and everything that could keep a customer from buying.
Content Design
When you give your customer everything they need to feel comfortable buying, you understand your situation, and know the product has the answers, at the right price, you've created the magical formula for selling.
When designing content, there are 3 things your customer needs to know to feel completely comfortable buying your product: why, what, and how.
Why
First, your customer is asking themselves, "why should I listen to this person? how is this content going to help me?"
This is the salesman stage, where you're persuading them of the value of you and your product.
Your customer needs to know why they should care, or read your content, and your job is to make connections between your material, the benefit they get from taking time to read your page.
You're telling them why your product is such a miracle, all the great things they'll get, how it will erase all their fears, and what they'll move toward by learning this information. 
An example of this is:
"If you understand how to write marketing, you're going to be able to relate to anyone - if you can relate to anyone, you can sell to anyone, and when you can sell to anyone, you can make millions with your products and services."
You're selling all the amazing things about you and your product at this point, and once you've done this, you move on.
What
Second, once your customer knows what your product will do for them, your customer wants to know what your product is, and they're working with someone who knows what they're doing.
This is the stage where you transition from being a salesman to showing you're a true expert, and can walk the walk on your product.
This is the super scientific stage, where you eliminate all the hype, and focus on a step-by-step description of what your product is going to do for them.
This is the stage where you convince your customer of all they hype - they know you know the facts and walk the walk, and deliver on all the promises you initially made.
In this stage, you want to present charts, facts, theories, data etc. about why your product is the best to persuade their logical mind, and eliminate skepticism.
An example of this is:
"There is 3 things you must communicate to your customer to make them feel comfortable buying your product, and if you communicate all these things, you can erase all your customer's buying objections and close the sale."
How
Third, now that you've grabbed their attention, and persuaded them of your expertise, you need to make it worth their while for reading by giving them the answer to "how do I do it?"
At this stage, your customer wants a step-by-step procedure, recipe, and process - how they can take out into the world and apply their new insights to the real world to get real results.
This stage is about giving your customer an exercise that translates what they've learned into results - this is about translating the new information to the results in their life.
You'll notice I did this throughout this article - I gave you an explanation of why it's important to understand what I'm about to teach you, what it is, and an example of how to apply it to produce results.
If you follow this formula, and can connect with people on a deeper level, your results will improve a thousand times - but it all comes back to understanding your customer, and giving them what they need to buy your product.
Tap the arrow in the right corner to advance to the next article...

10+ hours of the world's most advanced marketing training:
iMarketing Mp3 - www.ChrisNosal.com/imarketing
Skype Training - www.ChrisNosal.com/skypesession
 

Selling science.

If you want to be successful, the only thing you need is the correct recipe to create the perfect product from start to finish for you, customers, business partners, and make everyone involved as successful as possible.
Most marketers fail because they do things just because they see someone else do them, without fully understanding the science and psychology behind these techniques.
Like a chef copying a recipe - if they try to look at the outside of the food, repeat the recipe, then when it tastes completely different, even though it looks the same, they have no idea what went wrong.
Because they didn't understand what they were doing, they had no way to know they were doing the wrong thing at the wrong time - they just assume they were doing it all correctly.
If you miss or get just one ingredient wrong, it changes the entire experience, and the worst part is you don't even know where you went wrong - all you're left with is your failure.
Just like cooking, there's so many combinations of things you can do, you're unlikely to match up all the right things in order to be successful through random trial-and-error.
Tying Everything Together
To be successful, you build a formula by looking at what's universally popular among humans, then isolating the "x factor" that makes these things work, then apply it to your marketing and content.
For the last 10 years or so, let's look at some of the most popular websites on the planet:
Vine: 6 second videos.
Snapchat: 10 second images.
Twitter: 140 characters.
YouTube: Viral videos are 0:30-3:00 long.
Your goal is to:
Check mark symbol Provide customers with an memorable, exceptional experience,
Check mark symbol Become a master at making customers love you.
Check mark symbol build a connection with them and their needs, they'll want to buy from you.
Unfortunately, you can't make a customer comfortable enough to buy in 6 seconds - you can't communicate everything in 6 seconds.
But neither can a 600 page novel, a copy of Time Magazine, or a 2 hour movie - so why do long things capture our attention just as much as short ones?
Creating Captivating Content
If you read my content, you'll notice it's structured in small sections, organized, and gets to the point quickly.
Because of the internet, marketing is much deeper than just a business selling a product to solve a problem today - it's a one-to-one relationship, where you privately communicate with another human.
You're building a machine that speaks to humans, and this training course has been all about giving you the tools to persuasively communicate with other humans.
You're not building a "sales machine" that is like a computer, where you just go A, B, C, D, and that makes the machine respond by putting in its credit card.
In creating these articles, my goal was to create information that taught you everything you needed to know faster, easier, and more effectively than anything else on the planet, and use your time in a valuable way.
I want to thank you for reading through these lessons, and encourage you to help support this work, and help yourself, by investing in some of my advanced products:
iMarketing is over 10 hours of the most advanced marketing training in the world, where you discover the step-by-step techniques and tools for creating marketing that sells:
iMarketing Mp3 - www.ChrisNosal.com/imarketing
Or, if you have a personal project you want to pick my brain about, check out my Skype coaching, where I'll work with you personally to optimize your business:
Skype Training - www.ChrisNosal.com/skypesession
Get started on the next evolution of yourself, your life, and your success today, and never settle for anything but the best!